Fix Hidden SEO Issues by Website Audit!

Doing a website audit helps make your site more user-friendly, improves its ranking on search engines

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Boost Rankings & Uncover Hidden Errors with a Pro Website Audit

A website audit is a detailed review of how well your website works, focusing on things like how fast it loads, how easy it is to use, and how visible it is on search engines like Google. It’s like a health checkup for your site to find problems and fix them.

SEO AUDIT CHECKLIST

01.

Technical SEO

02.

On-Page SEO

03.

Content Audit

04.

Off-Page SEO

05.

User Experience (UX)

06.

Local SEO

07.

Website Security

08.

Analytics & Tracking

Purpose of  Website Audit

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  • Identify technical issues impacting search engine crawlability or user experience.
  • Optimize SEO (on-page and off-page) to boost organic rankings.
  • Enhance user experience (UX) to reduce bounce rates and increase conversions.
  • Ensure security, accessibility, and compliance with best practices.
  • Uncover opportunities to outperform competitors.

Key Metrics of Audit Track

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  • Organic Traffic and Keyword Rankings
  • Bounce Rate, Time On Page, and Conversion Rates
  • Core Web Vitals (LCP, FID, CLS)
  • Backlink Quality and Quantity
  • Local SEO Metrics (GBP Views, Review Growth)

WEBSITE AUDIT

-Unlock Your Site’s Full Potential-Unlock Your Site’s Full Potential

-Website Audit That Delivers Results-Website Audit That Delivers Results

     Key Areas of Website Audit

    01: Preparation

    • Define Goals (e.g., Improve Rankings, Fix Technical Issues, Boost Conversions)
    • Gather Tools: Ahrefs, Semrush, Google Analytics, PageSpeed Insights

    • List Competitors for Benchmarking

    02: Data Collection

    • Crawl the Site with Ahrefs, Semrush to Identify Technical Issues

    • Analyze SEO Metrics (Keywords, Backlinks, Rankings) with Semrush or Moz
    • Review user behavior (Bounce Rate, Time on Page) in Google Analytics
    • Check GBP and Local Citations for Local Businesses

    03: Analysis

    • Categorize Issues by Priority (e.g., Critical: Broken Links; Low: Missing Alt Text)
    • Compare Performance Against Competitors (Backlinks, Content, UX)
    • Identify Quick Wins (e.g., Optimizing Meta Tags) and Long-Term Tasks (e.g., Link Building)

    04: Reporting

    • Create a Report Summarizing Findings, Prioritized Issues, and Actionable Recommendations
    • Include Metrics (e.g., Current Rankings, Traffic, Core Web Vitals Scores)
    • Suggest Timelines and Responsibilities for Fixes

    05: Implement & Follow-Up

    • Assign Tasks for Technical Fixes)
    • Monitor progress with tools like Google Search Console
    • Re-audit after Fixes to Measure Improvements

    Track Key Metrics

    -Traffic, Bounce Rate, Conversions-Traffic, Bounce Rate, Conversions

    -Fix Technical Issues, Improve Rankings, Boost Conversions-Fix Technical Issues, Improve Rankings, Boost Conversions

      Website Audit Process

      01: Technical SEO Audit

      • Check for Crawlability (Robots.txt & Sitemap.xml)
      • Ensure Proper Indexing (Google Search Console)
      • Fix Broken Links (404 Errors)
      • Use HTTPS (SSL Certificate)
      • Optimize Site Speed (Core Web Vitals)
      • Ensure Mobile Friendliness / Responsiveness
      • Use Structured Data / Schema Markup
      • Use a Clean URL Structure
      • Set Canonical Tags to Prevent Duplicate Content
      • Fix Redirect Issues (301s vs. 302s)

      02: On-Page SEO Audit

      • URL Structure (Short, Descriptive, Includes Keyword)
      • Optimize Title Tags (unique & keyword-rich)
      • Use Compelling Meta Descriptions

      • Use Proper Header Tags (H1, H2, H3)

      • Avoid Keyword Stuffing
      • Include Target Keywords Naturally in Content
      • Optimize Images (Alt Text, Compression)
      • Ensure Content Relevance and Freshness and Up to Date
      • Internal Linking Strategy
      • Fix Orphan pages

      03: Content Audit

      • Audit Existing Content for Relevance and Quality
      • Update Outdated Content
      • Match Content with Search Intent
      • Use Target Keywords and Lsi Keywords Naturally
      • Identify and Update Outdated Content
      • Remove Duplicate or Thin Content
      • Evaluate Blog Strategy & Content Gaps
      • Check Readability and User Engagement Metrics

      • Add FAQs or Structured Data

      • Ensure E-E-A-T Signals (Experience, Expertise, Authority, Trust)

      04: Off-Page SEO Audit

      • Analyze Backlink Profile (Toxic/spammy Links)
      • Identify and Disavow Toxic or Spammy Backlinks
      • Track Mentions and Build Brand Awareness
      • Identify Link-Building Opportunities

      • Check Social Media Engagement

      • Encourage User-Generated Content & Reviews
      • Review Competitor Link-Building Strategies
      • Check Anchor Text Distribution

      • Evaluate Brand Mentions and PR Coverage

      • Review Local Citations (For Local SEO)

      • Benchmark Against Competitors’ Backlinks

      05: Local SEO (If Applicable)

      • Optimize and Verify Google Business Profile
      • Consistent Nap (Name, Address, Phone) Across Directories
      • Use Local Keywords in Title, Content and Metadata
      • Monitor and Respond to Reviews and Ratings
      • Create Localized Landing Pages
      • Create Localized Content
      • Add Local Schema Markup

      06: User Experience (UX)

      • Easy site navigation
      • Clear call-to-action (CTA)
      • No intrusive popups
      • Fast load times on all devices
      • Accessibility best practices followed

      07: Website Security

      • SSL Certificate
      • Malware Scan

      • Software / Plugin Updates

      08: Analytics and Tracking

      • Google Analytics Setup & Goals Configured
      • Google Search Console Integration
      • Monitor Keyword Rankings
      • Fix Ui/ux Issues Affecting Navigation

      • Track Page (KPIs) Performance  (Bounce Rate, Dwell Time, Etc.)

      • Ensure a Clear and Engaging Cta on Key Pages
      • Conversion Tracking Analysis
      Let’s Talk

      E: asif@asifislam.com